The V-Series Vault
2023 was a milestone year for V-Series, marking 20 years since Cadillac Racing began in 2004 with Sebring. We celebrated this anniversary with exclusive interviews, exciting announcements, and even a return to Le Mans. As we closed on the end of the celebration in 2024, our goal was not to conclude the festivities, but to launch a new chapter for V-Series.
Throughout our year-long celebration, we highlighted every aspect of what makes V-Series special—except one: our fans. To honor their fandom and passion, we created a hub on our website to celebrate them. Enter the V-Series Vault — a platform for our fans to share memories + photos with their vehicle and recaps from the community.
Ideation: Brianna Matway + Joey Lamberti
Art Director: Brianna Matway
Copywriter: Joey Lamberti
Inspired By Our Fans and Owners.
In order to garner a diverse body of fan content for the vault, we created a fillable smartsheet that would be emailed out to our V-Club community. The smart sheet had several prompts, written/ideated by my copy partner and I, with members choosing what they wanted to answer and submit. Along with the prompts, V-Club members also had the option to upload photos.
By the end, we had TONS of amazing content and quotes to filter through, and this content is ultimately what we used for our site extension.
