EV Life Cultivate 2024
Since 2022, Cadillac’s EV lineup had expanded from a single vehicle to five in just two years, and customer feedback highlighted a growing need for accessible information on their new electric vehicles. To address this, we were tasked with a complete overhaul of the EV Life program.
Our goal was to transform the existing program into a series of emails that not only provided in-depth details about Cadillac's EV offerings, but also embodied the distinctive look that’s iconic to the brand. The result? A three-email cadence that serves as an "EV 101" guidebook, perfectly blending essential information with a design that’s uniquely tailored to Cadillac's electric vehicles.
Art Director: Brianna Matway
Copywriter: Joey Lamberti
Inspired by editorial design.
Knowing we needed to fit a ton of information into each email, it was important to ensure that all copy, even our disclaimers, were designed in a way that was functional, digestible and easy on the eyes. I started with an organized grid and worked my way out, resulting in layuts where every element had a function in the grid.
I paired this with brand colors, line work and layered components to create depth, all framed in a "windowed" view that highlights the most crucial aspect of EV Life: you and your vehicle.