2025 CT5 + CT5-V Mid Cycle Launch
You chose Cadillac for the unparalleled connection between you and your vehicle; whether you're enjoying a serene cruise, chasing exhilarating thrills, or simply finding solace on the open road. The 2025 CT5 + CT5-V are designed to be more than just a car; they’re a dynamic partner in your journey, reflecting your individuality and your relentless pursuit of success.
It’s not just about driving; it’s about embarking on an adventure with a vehicle that evolves with you. As you rediscover the Cadillac experience, envision the CT5 as your steadfast companion, accentuating every milestone and making each drive an extension of your own aspirations.
Insight + Ideation: Brianna Matway
Art Director: Brianna Matway
Copywriter: Joey Lamberti
Inspired by motion, exhilaration
and meticulous craftsmanship.
To evoke emotions of continuity, movement, and speed, I drew inspiration from light motion effects in photography, and recreated my own version of this in Photoshop for our imagery. Each hand-drawn line contributes to a bespoke display of motion graphics, reinforcing our core message of pursuit.
The integration of blended images in the mastheads with the light effects were new to the brand, and a fresh evolution in the Cadillac visual identity.